Assistant Campaign Manager

Location: Reading

Capability: KPMG Business Services

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Job details

Location: Reading

Capability: KPMG Business Services

Experience Level: D

Type: Full Time

Service Line: Market Development

Job description

The Role

This is an Assistant Campaign Manager position focusing on campaign delivery. The individual will sit as part of the newly established Marketing Centre of Expertise team and will support the management and drive the development and delivery of our marketing programmes in conjunction with a team of marketing professionals across our Campaign Management function.

The Marketing Centre of Expertise (CoE) operates a matrix model of expertise in defined marketing capabilities and organised in clusters aligned to our business units. The CoE leads on marketing delivery, supports brand management, digital enablement and also provides account management to support the Marketing Business Partners (BP). CoE teams are experts in specialised areas and are deeply involved in co-creation and delivery.

Campaign delivery is at the core of our new operating model for marketing. The Assistant Campaign Manager will drive the effective project management of our campaigns by managing our creative, data, digital and content development processes.

The role holder will work to ensure that content, creative assets and the usage of marketing channels support the delivery of the brief, meet our brand and regulatory requirements and they actively involve our business and marketing colleagues throughout their development to ensure buy-in, quality and effectiveness.

You will have the ability to co-ordinate activities across multiple stakeholders, channels, programmes and activities prioritising both your own and other colleagues focus to ensure we hit agreed timelines.

The role will often include supporting business relationships including capturing feedback, input into content and messaging and internal engagement with a campaign.

Description of the role:

• Support the development and delivery of our marketing programmes.
• Coordinate and drive the delivery of creative development, data, digital and media processes
• Draft agency briefs, review messaging and seek required client insights, business input and competitor insights as part of the campaign development process
• Ensure effective project management and budget control
• Coordinate and work alongside agency partners and other marketing teams and ensure we best use their skills and capabilities
• Support the engagement of business and marketing stakeholders in the development and approval of marketing campaigns.
• Manage the requirements of our processes across deliverables including brand, risk and data management policies.
• Capture reporting and insights from campaigns to enable our marketing effectiveness processes and suggest ideas for improvements to both campaign design and the development process
• Constantly monitor results so you can optimise and suggest changes to tactics.
• Support the activation and internal engagement for campaigns including developing internal launch plans and communications.

Leadership & Management

This role will report to the relevant Campaign Manager.

Stakeholder Interaction & challenges:

The ideal individual for this role will be energetic and highly-organised, someone who enjoys taking on responsibility and making a positive contribution to the activities of the UK Marketing and Strategic Relationships team.

You will be highly-professional, able to work within budget to the exacting standards required in a leading professional services environment.

You will take a lead in coordinating and engaging colleagues across marketing and our agency partners to support the development of a campaign and will be key to building confidence and enthusiasm in our plans and approach.

Engaging with business teams and senior stakeholders, you will be able capture their input and communicate how the marketing campaign and/or asset are tasked to respond to this and capture their feedback constructively to refine and improve our approach with support from colleagues in the marketing team as required.

Self-motivated and driven you will be embrace opportunities to work independently but seek and advice and guidance from colleagues when needed.

You will understand the importance of good relationships both within and outside the organisation, using your influencing and negotiating skills to ensure that relationships with third parties work to the best advantage of KPMG, and to promote collaboration, understanding and positive contribution internally.

Core technical competencies

• Marketing project management experience
• Experience of working to a content and marketing asset development process including email campaigns, event communications, thought leadership and social media campaigns
• Previous experience of working with agencies and the creative briefing process
• Experience of engaging business stakeholders
• Familiarity of using brand visual identity toolkits and guidelines
• Track record of marketing delivery essential and experience of B2B marketing desirable.
• Familiar with management and role of data in marketing campaigns and able to produce campaign reports and apply client insights where relevant
• Experience with marketing platforms and tools including management and setting up campaigns in solutions such as Salesforce, Marketo or Adobe.

Core behavioural competencies

You will be at heart of the delivery of world-class marketing for KPMG in the UK, able to effectively drive change through a complex matrix organisation and successfully embed our new operating model.

• Strong organisational skills, with the ability to manage multiple projects in a complex and matrix environment
• Excellent attention to detail and a commitment to developing high quality work
• Proactive and able to identify potential future issues or challenges and propose solutions to address them
• Balance the need for creativity and innovation with the consistent application of our business processes and risk management policies
• Enjoy an agile and flexible work environment with an ability to work with different teams, business areas and campaign types on an ongoing basis
• You will have excellent interpersonal skills, be a good communicator and embrace collaboration
• You will be able understand the commercial drivers for the business and identify how the marketing campaign is tasked to support these.
• You will be a capable and creative verbal and written communicator, able to present well to colleagues across both marketing and business teams

You will be a good relationship-builder, creating useful networks internally and externally, and proactively use these contacts to resolve conflicts or challenges.

Expertise/ Technical role requirements:

• BA university degree or equivalent
• Completed or working towards a professional marketing qualification (CIM) preferred.
• Experience of B2B marketing.
• Highly proficient in all MS Office packages
• Knowledge of CRM and marketing campaign systems


• Project management techniques for marketing programmes
• Development, forecasting and report of campaign budgets
• Good creative skills including reviewing copy and visual/image selection

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Why KPMG Business Services at KPMG?

KPMG Business Services (KBS) operates as a business within our business and, through the critical combination of expertise, advice, support and services provided to our client-facing business, it plays an important part in our success. We’re a cross-functional team and our work directly influences a £multimillion firm across a wide range of specialties. From People, Corporate Affairs, Quality & Risk Management through to Market Development, IT Services and Finance, our approach is highly proactive and collaborative. We support our client-facing teams and we’re always looking for new ways to add value and sustain our continuous improvement culture.

Read about KPMG Business Services

Service Overview

In Market Development, we shape and agree with clients the commercial framework for working together, ensuring our fees reflect our brand, the value we create and the very best people KPMG employs.

Read about Market Development

About KPMG

With offices across the UK, we are part of a global network of firms providing Audit, Tax & Pensions, Consulting, Deal Advisory and Technology Services to diverse clients.

About KPMG

Intelligent working

From role sharing and flexible start and finish times to home working, we'll try and support the flexible work patterns that best suit you.

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Committed to inclusion

We want you to bring your full self to work - to make this a place where people from every background thrive.

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Supporting work returners

We welcome applications from people who have taken a career break.

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Applying with a disability

We're a member of the Business Disability Forum so please get in touch if you'd like to discuss any adjustments that you might need in the application process - and if you are successful beyond this.

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Our agency policy

We don't accept speculative CVs from agencies - you can see our policy on agencies here:

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