Brand and Attraction Manager – Student Recruitment (Fixed Term)

Location: London

Capability: KPMG Business Services

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Job details

Location: London

Capability: KPMG Business Services

Experience Level: Manager

Type: Full Time

Service Line: People

Job description

Location : London

Please note: This role is offered on a 12 month fixed term contract basis

KPMG is part of a global network of firms that offers Audit, Tax, Pensions & Legal, Consulting, Deal Advisory and Technology services. Through the talent of c.15,000 colleagues, we bring our creativity and insight to our clients’ most critical business challenges. With offices across the UK, we work with everyone from small start-ups to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.


As Brand and Attraction Manager - Student Recruitment, you’ll report into the Head of Brand and Attraction and take a leading role in overseeing marketing and attraction strategies that inspire, engage and attract the best, most diverse talent to our student programmes. As one of the most popular and largest employers of graduates and apprentices within the UK, there’ll be plenty of opportunity for you to make best use of your employer branding knowledge and expertise, adding value, insight and direction to drive innovative, effective and quality solutions. The role requires a strategic, commercial and client centric student marketing professional, passionate about all things employer brand, who is performance led and thrives on working in a complex and fast changing environment.

You’ll join a small and friendly team of recruitment marketing specialists and also be a member of the Student Recruitment Management Team, working alongside your peers in the delivery of the over-arching Student Recruitment strategy. The role will ideally be based in our London offices, however there may be some flexibility for you to be based at a KPMG regional office location. The firm supports flexible working.


Attraction Strategy

- Accountable through line manager for understanding mid to long term student recruitment strategy and ambitions, budgets, challenges and barriers to growth with a view to building effective targeted multi-media campaigns that will deliver on these ambitions.
- Accountable for producing clear and impactful briefs for student recruitment creative and attraction campaigns and project lead for campaign management.
- Accountability as brand guardian for ensuring compliance measures are met and overall consistency of creative, branding and messaging throughout campaigns.
- Accountable for developing a pro-active presence in the market that demonstrates an understanding of the key talent audiences.
- Responsible for actively seeking out and utilising innovative platforms and channels including targeted strategies (where it makes sense) to open up new ways of attracting talent and achieving a market leading position.
- Collaboration with interdependent stakeholders (Recruitment teams, Inclusion & Diversity, PR, Events, Branding, Internal Comms, etc.) to ensure feasibility and effectiveness of campaigns.

Market and Internal Profile

- Delivering client excellence - builds long lasting and collaborative relationships – both internally and with external partners to understand their strategic priorities and help reach goals.
- Identify any risks or opportunity, make proactive solutions and escalate where appropriate.


- You will be a role model, inspiring others to live KPMG values, behaviours and performance excellence.
- Where appropriate ensuring delivery capability of team, team management, coaching and development and feedback through appraisal process.


- Commercially-minded with responsibility for delivering effective campaigns within strict budgetary confines.
- Responsible for ensuring effective reporting/campaign management is delivered to drive continuous improvements and maximum ROI.
- Accountable for providing accurate MI, to use insights proactively to drive continuous improvements within work and communicate progress to key stakeholders in a timely and effective manner.

Quality, Compliance and Governance

- Focused on quality delivery and service, driving process, brand and IT compliance.

Personal Attributes:

Essential Skills

- SME expert with excellent market knowledge, specifically in student recruitment marketing, with experience gained ideally in-house or in an external marketing agency.
- Experience of working in a complex organisation dealing with multiple layers of stakeholders.
- Demonstrable experience and understanding of digital and social marketing techniques in a fast evolving market.
- Demonstrable experience and understanding of planning, developing and delivering marketing campaigns across multiple channels, leveraging effective solutions to attract candidate applications from under-represented groups.
- High impact communicator who can successfully manage a diverse group of (often senior) stakeholders who may have conflicting requirements.
- Demonstrates the ability and confidence to influence senior decision-makers and to present to this audience in multiple formats.
- Ability to operate at a strategic level, yet still having the ability to understand granular detail to make informed recommendations and if required delivery.
- Ability to manage client relationships and act as an effective ambassador for Recruitment and Employer Brand.
- Proactive, demonstrating innovation in approach to problem solving and delivering service.
- Collaborative leadership style driving inclusion, leads by example, seeks continuous improvement of team and self.
- Strong budget management skills. Analytical and uses data and insight to make informed decisions.
- Excellent project management skills and ability to prioritise and direct resources to drive results.
- Resilient and performs well in a change environment and high-performance culture.
Desirable Skills
- A Professional Services background or a knowledge of this specialist market would be advantageous.
- Experience of working within agreed HR policies and processes.

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Why KPMG Business Services at KPMG?

KPMG Business Services (KBS) operates as a business within our business and, through the critical combination of expertise, advice, support and services provided to our client-facing business, it plays an important part in our success. We’re a cross-functional team and our work directly influences a £multimillion firm across a wide range of specialties. From People, Corporate Affairs, Quality & Risk Management through to Market Development, IT Services and Finance, our approach is highly proactive and collaborative. We support our client-facing teams and we’re always looking for new ways to add value and sustain our continuous improvement culture.

Read about KPMG Business Services

Service Overview

Our People services span a range of areas – HR, Talent, Inclusion, Diversity & Social Equality, Employment Law Advisory, People Operations, UK Learning, Career Development and Recruitment. A career here means working with diverse teams in an exciting and challenging environment. You could be supporting our Audit; Tax, Pensions & Legal; Consulting; Deal Advisory; Technology & Engineering or KPMG Business Services, providing a range of people services.

Read about People

About KPMG

With offices across the UK, we are part of a global network of firms providing Audit, Tax & Pensions, Consulting, Deal Advisory and Technology Services to diverse clients.

About KPMG

Intelligent working

From role sharing and flexible start and finish times to home working, we'll try and support the flexible work patterns that best suit you.

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Committed to inclusion

We want you to bring your full self to work - to make this a place where people from every background thrive.

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Supporting work returners

We welcome applications from people who have taken a career break.

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Applying with a disability

We're a member of the Business Disability Forum so please get in touch if you'd like to discuss any adjustments that you might need in the application process - and if you are successful beyond this.

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Our agency policy

We don't accept speculative CVs from agencies - you can see our policy on agencies here:

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