Director - Marketing Practice Lead, Connected Customer

The Role

This is a senior leadership role within KPMG’s Customer division – one of the fastest-growing and strategically vital areas of the group.  This is a newly created role which will focus on winning and developing profitable client work; leading marketing & customer growth teams to exceed client objectives; and building a world-class marketing transformation proposition for KPMG.

KPMG is putting customer-centricity at the heart of their strategy – and a highly effective marketing practice will be an essential component.  The current marketing practice needs strengthening considerably and transforming into a KPMG signature process – therefore this role will balance hands-on delivery with exceptional senior leadership – building the capabilities from the ground up to deliver a world-class marketing proposition whilst simultaneously developing a strong pipeline of customer marketing client opportunities.

Responsibilities

This is a newly created role – with responsibilities aligned to the three critical role objectives:

• Winning & developing profitable client work:
• Developing a day 1 customer marketing proposition for immediate roll-out – quickly understanding client pain points and tailoring high-impact solutions based on superior insight.
• Identifying and securing a strong pipeline of marketing and ecommerce-led client opportunities
• Supporting cross-functional & market teams’ client work with marketing leadership & expertise throughout the client lifecycle
• Leading marketing, ecommerce & customer growth teams to exceed client objectives:
• Identifying (internally and externally) and bringing together the right talent mix for each client opportunity
• Providing inspirational leadership across multiple teams (KPMG and client side) to ensure the best possible client outcome – whilst creating an environment where our talent can thrive
• Building a strong practice marketing talent within KPMG
• Building a world-class digital and Marketing transformation practice
• Creating a 3-year roadmap to establish KPMG as a leader in customer marketing consulting and front office transformation
• Harnessing the customer marketing expertise from across the KPMG group – and sourcing/creating new capability
• Acting as the authority on marketing, ecommerce and media within KPMG and visibly championing and promoting KPMGs marketing credibility externally

 
Scope of role

This is a Direcetor Role within KPMG’s customer division and will support all functions and markets where appropriate
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his role will be the proposition stack lead for Marketing within KPMG

• Scope of Marketing capabilities: Effectiveness & Optimisation; Capability & Operating Model; Strategy, Planning & Portfolio Management; Communications Strategy & Lifecycle; Supplier/Agency Management & Audit; Automation, Mar/Adtech, Ecommerce, Media Effectiveness, Consumer Data.
• Leading engagements across industries or within a specific industry
• Leading business development, sales and client engagement activities
• Maintaining and growing a sales pipeline of client work to meet revenue and utilisation targets
• Grow a team of consultants and lead people, career and culture development activities across the team

The Person

• A proven marketing leader from either a consulting background or a marketing agency that has extensive sales, solutioning and delivery experience.
• An exceptional leader – with proven ability to inspire teams and create environments in which people can thrive.  Experience of building and leading cr

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At KPMG we have re-imagined careers in Global Compliance & Transformation (GCT). Our clients leverage KPMG’s compliance and transformation expertise and technology to drive better visibility, greater efficiency and improved risk management across their organisation.  Ultimately we prepare groups for the future of digital compliance helping them develop a sustainable, technology- enabled and holistic future state operating model.

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At KPMG, our values define who we are and the way we do business. As a leading professional services firm, we know that our strength and capability come from our people – their different perspectives, experiences and backgrounds. From our inclusive leadership strategy to our diversity and inclusion targets – we’re making bold changes to who we are and what we do. Be part of it.

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We are looking for talented and driven Reward specialists who are excited by the opportunity to be a key part of this exciting journey. The successful applicant will want to be involved in business development activities, including client proposals, internal and external presentations and writing material on technical and other matters. Personality fit is all – we want people who will enjoy and are not afraid by the journey. In turn, we can offer unparalleled opportunity to learn and grow.