KPMG Business Services: Sales & Marketing
Sales & Marketing builds the firm’s brand and reputation to ensure that KPMG is the clear choice for our clients.
We work shoulder-to-shoulder throughout the KPMG business, ensuring our colleagues have the sales and marketing capability needed to create demand, convert opportunities, deliver profitable growth and deepen life-long relationships with our clients. We help the firm to anticipate tomorrow, and deliver today.
Our Marketing teams work with colleagues to develop end-to-end marketing campaigns, creating issues-led content that grows and strengthens the firm’s reputation, building the KPMG brand and reputation in the market.
The Sales Centre of Excellence collaborates with the business to achieve excellence in sales and a winning sales culture through guidance, resources, coaching and learning options for account leaders and client facing teams. Whilst the Sales Operations and Transformation team works with leadership and account teams to set the direction and framework that enables the firm’s client strategy, planning cycle, pipeline management and intelligence to support sales effectiveness.
The Client Insights team listens to the experiences and perspectives of our clients via our core feedback programmes. It provides independent, high impact insights and collaborates to embed the voice of the client in the firm. The team works together with the business to develop actions that are focused on continuous improvement, strengthening relationships, building trust and retaining and growing key accounts.
At times our client teams need specialist support for our largest, most critical opportunities. Our National Pursuit team, provide guidance, support and tools to account teams, getting them ready to successfully win business. Our Commercial Management team ensure we structure and negotiate compelling commercial frameworks for our client propositions.
These are just some of the ways in which Sales and Marketing teams work with colleagues across the firm, using our global methodologies to identify, win and retain ‘client for life’ relationships.