I'm looking for

The Role

KPMG runs a series of market-facing relationship programmes in the Marketing & Strategic Relationships team which enables the firm to build relationships with current and future decision makers.
The flagship C-Suite Leadership Programme is one of KPMG’s Strategic Relationship programmes and an important way of strengthening the KPMG brand in the marketplace and building trusted and sustainable client relationships.
This role sits within the UK marketing and strategic relationships team and is focused on the programme Management of the C-Suite Leadership Programme.

The C-Suite Leadership Programme takes senior executives on an intensive, future focused journey that gears them up as leaders and change agents, defining the future of their businesses. Each year around 40 senior leaders go through an intensive journey as part of the programme. Their seniority requires that the programme is run in a highly professional way with a great deal of attention placed on the delegate experience – both overall and at an individual level.
In addition to the core programme this role has management of the C-Suite Programme alumni - our “Delegate for Life” community, which comprises a vibrant network of over 150 senior leaders with whom we engage through a regular programme of events and communications.

Collaboration is at the heart of our new operating model and this role will work closely with our team of Marketing Business Partners and our teams in the Marketing Centre of Expertise and Operational Excellence Hub to deliver world-class relationship programme for KPMG in the UK.

• Lead on the programme design and content to ensure a cutting edge, future focused programme.
• Research and source suitable contributors to the modules – these are not “speakers” but people who bring a different perspective and have done something different/ approached something differently.
• To fit with the experiential nature of the programme venues and activities are part of the experience and you will need to explore options around these working closely with our events team.
• Brief contributors effectively, and ensure Sponsoring Partners are fully briefed so they can introduce appropriately and make linkages between sessions to facilitate the delegate journey.
• Prepare relevant and timely senior stakeholder (internal and external).
• Ensure that delegate insights are gathered and shared with relevant stakeholders, the Client Insights team and the delegates,
• Lead on all client communications and delegate pre and post event communications including module materials and follow up packs to capture and remind delegates of their experience.
• Use the above content to contribute thought leadership in conjunction with the firm’s marketing plan
• Lead design role on the Delegate for Life calendar of events, topics and contributors.

Leadership & Management

This role reports into the UK Head of Strategic Relationships. It will sit within the Marketing Centre of Expertise and work closely with the teams in the Operational Excellence Hub to ensure a highly professional and leading edge programme.

Stakeholder Interaction & challenges

Key stakeholders for the role holder will be the Head of Strategic Relationship programmes and other Marketing and Strategic Relationships Leaders. Liaison will also be required with the firm’s leadership and relevant CLPs.

Impact, Risk, Accountability & Governance

You will be expected to work alongside other members of the marketing and strategic relationships team to implement aligned programmes and initiatives that build trust and reinforce and strengthen our brand.
You will be sensitive to the need to achieve brand consistency and manage risk for the firm, and as such be able to support members of the wider team within KPMG to achieve this aim.

Experience

Core technical competencies


• Proven programme management skills with some experience of managing complex programmes
• An ability to self-manage, prioritise resources and tasks
• Experience in running high quality client facing programmes and events
• Highly disciplined and organised with meticulous attention to detail
• Exceptional professionalism is of paramount importance given the seniority of the clients and stakeholders involved in the programme.
• Strategic problem solving skills - analytical, agile and adaptable to new environments; proactive approach to problem solving
• Understanding of risk management
• Experience of managing budgets
• An understanding of KPMG brand, structure and working processes
• Credible in stakeholder management and relationship building
• Able to work with virtual teams and keep morale high during periods of pressure
• Able to guide and mentor remote team members to maximise their full potential
• High quality written and verbal communication.

Core behavioural competencies


• Leadership: A motivating leader, able to create a virtual team environment that constantly reinforces KPMG’s values
• Accountable: Strong sense of responsibility and ownership, tenacious - pursuing tasks through to completion with energy and initiative.
• Self-motivated: both strategically minded and output focused and with a proven track record of programme or project management with a relationships and networks focus.
• Communication: Skilled at collating and presenting information in a clear, informative and professional way; able to tailor content to different stakeholder needs. Impactful communications style and able to flex for different audiences.
• Relationship builder: Able to quickly build rapport and good working relationships with clients, internal stakeholders and peers alike. Strong interpersonal, influencing and negotiation skills; strong team player
• Client-focused: Client focused through either direct client experience or indirectly through a BDM, marketing or other relevant role.
• Resilient: Able to build and work with virtual teams and to team performance and morale high during periods of pressure or heavy workload
• Agile: Able to parallel process across big picture and detail across the programme.
• Financial: Experience of managing budgets and displaying sound judgement in considering financial implications of decisions
• Inclusive – a key part of this programme is creating networks and connections, for us and for our delegates, a naturally inclusive leader is required
• Passionate: about stretching our brand and excited by excellent client experience

Expertise

• BA university degree or equivalent
• Project Management experience desirable
• Experience within the professional services industry at a senior level
• Highly proficient in all MS Office packages

Skills

• Good general knowledge of the business, economic, political and social issues prevalent within the UK, Europe and internationally
• Previous experience of business / relationship development in a professional services organisation highly desirable
• High level of project and programme management and reporting expertise
• Able to demonstrate good knowledge of KPMG’s key strengths brand proposition and strategic priorities
• Sound experience and knowledge of KPMG working practices and methodologies

The Role

The Senior Campaign Manager will be a creatively-minded marketing generalist with a strong, in-depth knowledge of building and overseeing the delivery of Marketing and Strategic Relationship programmes across the full range of activities encompassing both traditional and digital channels.

Our Marketing Centre of Expertise (CoE) operates a matrix model of expertise in defined marketing capabilities and organised in clusters aligned to our business units. The CoE leads on marketing delivery, supports brand management, digital enablement and also provides account management to support the Marketing Business Partners (BP). CoE teams are experts in specialised areas and are deeply involved in co-creation and delivery.

As such, the individual will be responsible for working with Marketing BPs to co-create and then deliver exciting new integrated end-to-end programmes designed both to improve the firm’s position in the market and to ensure consistency with KPMG’s ‘One Firm’ market-facing approach.

The Campaign Management team provide dedicated support to their business area and are responsible for building a robust delivery plan and overseeing its development including assessing creative, developing content, messaging and supporting stakeholder communications to ensure the effective delivery of the marketing plan. They also provide account management to support the Marketing Business Partners.

Collaboration is at the heart of our new operating model for Marketing and, as a senior manager, this role holder will be key to ensure teams from across Business Partners, Marketing Centre of Expertise and support teams work together to plan and deliver world-class marketing for KPMG in the UK.

Description of the role:

• Responsible for working closely with the Marketing Business Partners and the Marketing Manager(s) in their team to oversee the development and deployment of Marketing and Strategic relationships programmes
• Provide account management support to dedicated business areas
• Accountable for project management, financial management and resource (people) allocation of programmes
• Defining the optimal marketing campaign plan to deliver the objectives set including channel selection and role of digital marketing
• Lead, with input from the Business Partner, the development of the media strategy, content, creative development and agency management
• Role drives the development of internal campaign launch plans and the ensures that lead management and campaign reporting processes are in place and effective
• Ensuring marketing effectiveness and adherence to budget management framework.
• Support the Marketing Business Partners to ensure that the business effectively leverage our Marketing and Strategic Relationship programmes for commercial impact

Role dimensions

Leadership & Management

The individual will have responsibility for Marketing Manager(s) and for developing virtual teams across the CoE to deliver specific campaigns.

Stakeholder Interaction & challenges:

The Senior Manager will be a capable individual with a high level of emotional intelligence.

You will be comfortable with running multiple projects at once, working with the Campaign Delivery and Business Partner teams to ensure strong delivery of programmes, striking a balance between getting sufficiently involved with the detail to keep the content sharp on the one hand, and maintaining a broad, strategic view on the other.

Core Technical Competencies

• Understanding and track record in marketing strategy and planning processes, managing budgets and optimising the effectiveness of marketing spend.
• Expertise in brand and value proposition development, demonstrating ideas for advancing the brand and managing an editorial/content strategy.
• Excellent understanding of digital, event, content, performance marketing and account based marketing approaches and strategies
• Able to define effective approaches for the development of marcomms across online and offline channels,
• Proven stakeholder skills to capture their feedback and engagement during the development process to ensure key messages and client issues are effectively presented.
• You will be adept at managing and translating complex issues for diverse audiences.
• Ability to develop, enhance and execute relationship-building and revenue-generating programmes, acting within the strategic aims of the business to deepen and extend client relationships.
• Demonstrable deep understanding of business trends and issues to develop strategies which make a positive impact in our priority areas and add value to the business. You will identify and instigate third-party affiliations to ensure KPMG is the partner of choice.

Core Behavioural Competencies

• You will have a strong understanding of the commercial drivers for the business and be adept at using data and applying new methodologies, tools and technologies to develop and communicate insights.
• You will be creative, leading creative thinking, and stimulating creativity in others; constructively challenge new ideas to ensure they contribute to the overall goals of marketing in general.
• You will be a good, intuitive coach, able to adapt your technique and use objective feedback to enable others to stretch and develop.
• You will be an innovative and creative verbal and written communicator, able to present well to audiences of any size and to encourage others to share information and ideas in a group setting.
• You will be a motivating leader, creating a team environment that constantly reinforces KPMG’s values, focusing team members on a positive path and developing and managing strategies for deepening the impact of positive change.
• You will take personal responsibility for making tough decisions, acting quickly to diffuse or prevent conflicts and able to share resources and information to create teamwork across the firm.
• You will be commercial help to maximise the ROI for marketing and ensure its contribution to the firm; adjust plans to adapt to changing circumstances.
• You will be a consummate relationship-builder, creating useful networks internally and externally, and serving as an advisor and arbitrator for escalated conflicts or unresolved issues.
• You will be able to create teams with a strong sense of shared purpose and goals, building collaboration across project teams, service lines, sectors and Areas.

Expertise/ Technical role requirements:

• BA university degree or equivalent
• Professional marketing qualification (CIM) preferred
• Proven experience in capability marketing
• Highly proficient in all MS Office packages
• Knowledge of CRM systems

Skills:

• A good general knowledge of the business, economic, political and social issues prevalent within the UK, Europe and internationally
• Previous experience of marketing in a professional services organisation is highly desirable
• At interview, you will be able to demonstrate good knowledge of KPMG’s key strengths and brand proposition

This is a Marketing Operations Assistant Manager position working across our UK Marketing function. Marketing Operations lies at the heart of the Marketing function, ensuring the smooth running of the function on a day-to-day basis. Operations is key in supporting the development and management of organisational processes for to enable the delivery of marketing excellence to support the strategic priorities of the firm.

Description of the role

- Supporting the operational delivery and implementation of the marketing strategy, including day to day management of key suppliers; ensuring the successful communication and deployment of Business Continuity plans and processes; assisting the head of Marketing Operations in looking at options for outsourcing and offshoring; monitoring relationships with internal UK firm stakeholders and ensuring operational engagement with global, and member firms
- Assisting the Head of Marketing Operations in all aspects of financial management, including day to day responsibility for making sure programmes run to budget, and proactive reporting responsibility on all day to day financial issues within Marketing Operations
- Assisting the Head of Marketing Operations in developing and running a robust marketing planning process across the UK firm in line with the business’s strategic priorities and to establish Marketing KPI’s, monitor ROI and work to develop insight and actions accordingly
- Communicating and monitoring the deployment of the ROI ‘scorecard’ for Marketing to agreed health and performance metrics for vertical and horizontal reporting, both within Marketing and to key stakeholders
- Helping to collate, assess and communicate best practice identified by the scorecard and spotting opportunities for ongoing improvements to efficiency and effectiveness
- Dealing with the operational aspects of overall people strategy and processes including monitoring, assessing and communicating cultural change; monitoring recruitment, induction and leaver processes
- Managing the successful deployment and monitoring of the Performance Management (PM) network within the function; enable the processes for goal-setting and performance management process at YF, interim and YE; ensure all processes are working correctly and report as needed

Role dimensions


Leadership & Management

This role will report to the Head of Marketing Operations.

Stakeholder Interaction & challenges

- The Assistant Manager will be a capable individual able to work across a varied set of business and marketing stakeholders to bring excellence in operational management.
- You will be comfortable with running multiple projects at once, collaborating with Marketing Business Partners, our CoE, OEH teams (onshore and offshore) and the business to ensure strong delivery of activity within timeframes and agreed budgets.
- You will be comfortable taking a lead and actively managing operational processes but able to delegate and motivate colleagues across the business to support you.
- You will balance the need for creativity and innovation with structure and project management.
- Embracing and inspiring creativity and innovation in others and our agencies, you will bring new thinking and ideas whilst being consistent in the application of our operational processes.
- You will be an innovative and creative verbal and written communicator, able to engage with senior leaders in the business, our marketing function and suppliers to build confidence and engagement in the activities you are managing.
- The role holder will need to display and maintain high levels of energy and drive in order to ensure projects are delivered in timely fashion with the maximum impact and good feedback to the business.

Impact, Risk, Accountability & Governance

- You will ensure that our risk controls and compliance requirements are embedded within our marketing processes across campaign delivery.
- As a role with people management, you will actively support embedding a high performance, business focussed and collaborative culture across Campaign Delivery and help to ensure relationships are effective with Programme Management and Business Partners.

The Person


Experience

- Comfortable with data analysis, including business financials.
- Strong understanding of process design and the principles of continuous improvement
- Have the confidence and drive to influence people at all levels and maintain strong networks across the business.
- Ability to input to and drive change management projects, working across multiple teams and delivering within budget and timeframe.
- Comfortable to manage and negotiate with agencies.
- Able to deal with ambiguity.
- Able to apply risk and compliance processes effectively with experience of identifying risks and seeking support where needed.

Core behavioural competencies

- You will be at heart of the delivery of world-class marketing for KPMG in the UK, able to effectively drive change through a complex matrix organisation and successfully embed our new operating model.
- Strong organisational skills, with the ability to balance long term strategic programmes with fast moving tactical work.
- Good business acumen, showing an ability to apply operational excellence.
- The ideal individual will be a pragmatic, intuitive hands-on manager, capable of handling multiple projects at once and able to act on their own initiative.
- You will have excellent interpersonal skills, be a good communicator and display flexible and creative thought processes.
- You will have a strong understanding of the commercial drivers for the business.
- You will be an innovative and creative verbal and written communicator, able to present well to audiences of any size and to encourage others to share information and ideas in a group setting.
- Collaboration is a key requirement for this role including with Marketing Business Partners, other teams in Campaign Management and the business to best use the skills and ideas available and ensure good buy-in for the ultimate campaign.
- You will be a good relationship-builder, creating useful networks internally and externally, and serving as an advisor and arbitrator for escalated conflicts or unresolved issues.

Expertise/ Technical role requirements

- Experience within an operations/process improvement environment at a professional services organisation
- BA university degree or equivalent
- Highly proficient in all MS Office packages
- Knowledge of CRM systems

Skills

- Good understanding of operational excellence and process improvement.
- Able to propose new ideas with a compelling and commercial rationale to seek business and marketing colleague support to apply this to activity.
- Solid understanding and knowledge of effective project and resource management including budget management.
- Good problem solving skills, able to bring innovative ideas to deliver solutions.
- You will also be able to offer constructive commentary on some of the firm’s key event and hospitality activity as viewed from the public domain and offer suggestions as to how you might drive a step change in how the firm and its stakeholders perceive the brand.

Roles Available:

Campaign Manager, Financial Services
Campaign Manager, Corporate (Sectors)
Campaign Manager, Content Development
Campaign Manager, Demand Generation



The Role

The Campaign Manager will be a creatively-minded marketing generalist with experience of building and managing the delivery of Marketing and Strategic Relationship programmes across the full range of activities encompassing both traditional and digital channels.

As such, the individual will be responsible for working with Marketing BPs to co-create and then deliver exciting new integrated end-to-end programmes designed both to improve the firm’s position in the market and to ensure consistency with KPMG’s ‘One Firm’ market-facing approach.

The Campaign Management team provide dedicated support to their business area and are responsible for building a robust delivery plan and overseeing its development including assessing creative, developing content, messaging and supporting stakeholder communications to ensure the effective delivery of the marketing plan. They also provide account management to support the Marketing Business Partners.

Supporting and working alongside the Senior Campaign Manager, the Campaign Manager will also take a lead on a number projects and stakeholder relationships.

The individual will also be responsible for leading and working within agile working teams based on resource availability from across the CoE and other support teams.




Description of the role:

• Working closely with the Marketing Business Partners and Programme Management Senior Managers to develop and deploy marketing and strategic relationships programmes
• Provide account management support to dedicated business areas
• Input and manage relevant elements of project management and resource allocation
• Develop marketing campaign plans to deliver against business objectives and campaign brief requirements
• Input to and support on delivery for media strategy, content narrative, creative development and agency management
• Deliver the internal engagement and launch campaign requirements of marketing and strategic relationship programmes
• Coordinate teams from across the CoE, agency and third parties to ensure the effective delivery of campaigns
• Working with the relevant Senior Manager to ensure marketing effectiveness and adherence to budget management framework.
• Engage and manage business stakeholders to ensure we leverage the benefit and impact of marketing and event activities
• Acting as an ambassador as to the capabilities of the Marketing function to internal clients and stakeholders



Role dimensions

Leadership & Management

This role will report to the Senior Campaign Manager, ultimately reporting up to the Head of Marketing CoE.

The individual will be part of and lead virtual teams across the CoE to deliver specific campaigns.



Stakeholder Interaction & challenges:


Above all, the Campaign Manager will be a highly-organised and energetic individual, capable of guiding programmes towards delivery on time and within budget, taking care to monitor, evaluate and report on the success of each activity under the principle of continuous improvement.

You will be comfortable with running multiple projects at once, working with the Campaign Delivery and Business Partner teams to ensure strong delivery of programmes, identifying areas for your focus and delegating or working and delivering through others where appropriate.

You will be adaptable, with good written and visual communication skills, capable of translating ideas into programme deliverables.

You will understand the importance of good relationships both within and outside the organisation, working closely and intuitively with Marketing colleagues, within the wider UK Marketing team, and other functions within KPMG.



Core technical competencies

• Expertise around marketing campaign development processes, managing budgets and assessing the effectiveness of marketing spend.
• Familiar with brand management, proposition development and principles for content and editorial strategies.
• Proficient with digital, event, content, performance marketing and account based marketing approaches and principles.
• Able to engage and manage stakeholder relationships throughout the campaign development process.
• Good at translating complex or technical themes into clear and compelling messaging for both internal and external audiences.
• Understanding of how marcomms can be adapted and tailored to address business objectives and marketing strategies – from enhancing brand, relationships or revenue-generating activities.
• Able to develop a good understanding of the business area, its commercial drivers and the role of marketing to enable these.



Core behavioural competencies


• You will display strong business acumen, working with business development to ensure marketing supports account development, identifying ‘gaps’ in KPMG’s knowledge and initiating strategies to fill them.
• You will be an intuitive team player and team leader with a diverse approach who enjoys using their practical coaching mindset to develop junior members of the marketing team
• You will be a strong communicator, able to listen, analyse and present complex concepts to a variety of audiences, both verbally and through clear and descriptive written work.
• You will take personal responsibility for making decisions, acting quickly to diffuse or prevent conflicts and able to share resources and information to create teamwork across functional boundaries.
• You will be commercial with a strong interest and commitment to help achieve the objectives of the firm.
• You will be a good influencer, good at engaging with senior stakeholders so that the value of marketing is understood, in the process developing lasting, mutually beneficial relationships with key KPMG and external stakeholders.



Expertise/ Technical role requirements:

• BA university degree or equivalent
• Professional marketing qualification (CIM) preferred
• Highly proficient in all MS Office packages
• Knowledge of CRM systems



Skills:


• Proven experience of working in the marketing function of a large business organisation
• Previous experience of marketing in a professional services organisation is highly desirable
• Creative and innovative with a strong grasp on existing and emerging digital technologies
• Inquisitive about the business, economic, political and social issues prevalent within the UK, Europe and internationally.