Analyst Relations Manager

Job description

About KPMG International

Together with more than 273,000 colleagues in 143 countries throughout our member firms, people at KPMG imagine big ideas and bring solutions to life for clients both big and small. A role with KPMG International will open a world of opportunity in your career.

KPMG International helps set the strategy and protects the reputation of this global organization of independent professional services firms providing Audit, Tax and Advisory services. We deliver value to our member firms and drive positive change in the communities we serve. By joining us you will gain a unique understanding of how a global organization operates and work on projects that impact the whole organization. From setting standards and best practices to developing innovative tech- enabled solutions for clients, you'll be part of a global team changing the way our business operates. We look forward to welcoming you to our team.

About this Global Group
Global Advisory

Our Global Advisory team works with KPMG member firms around the world to help our Advisory practice meet its strategic goals. The Advisory function is one of KPMG’s three business lines, bringing together Global Consulting and Deal Advisory specialisms.

Advisory professionals around the world help clients address their biggest challenges, including improving performance, enhancing stakeholder trust, harnessing the value of data, modernizing technology and delivering value from transactions. Teams within Global Advisory support this effort by coordinating our strategy, connecting communities and designing global programs.

Teams within Global Advisory include KPMG Alliances, Global Deal Advisory, Global Consulting, Advisory Finance, Advisory Technology and more. This community is a small part of the overall Advisory practice, which brings together more than 100,000 colleagues globally.

About this Team

Leadership frequently refers to “what the analysts say about KPMG” in presentations, announcements, and strategic discussions around the Collective Strategy and KPMG’s position in the market…this reflects the work of Analyst Relations. AR ensures that KPMG has a voice and a place in analyst research, specifically with Gartner, Forrester, IDC, HFS Research, Source Global Research, TBR, Verdantix, and ALM Intelligence. AR focuses on two primary goals – raising market and analyst understanding of our differentiated value proposition and delivering outside-in insights to support our Collective Strategy.

To raise awareness of KPMG's differentiated value propositon and drive influence, AR identifies and connects influential and insightful analysts with KPMG’s leaders and SMEs, providing guidance on delivering impactful briefings and consistent messaging relevant to the analysts, to help them understand KPMG’s key solutions and capabilities so that they can evaluate us positively and help clients make informed engagement decisions. We help KPMG convert good evaluations into powerful marketing and sales enablement assets.

To deliver insight, AR  engages analysts to deliver outside-in views to meetings and strategy sessions.In addition, AR aligns KPMG’s data requirements with available analyst research, providing interpretation and guidance of the data. AR aims to provide the broadest access compliantly possible to stakeholders, including regional, functional, and sector leaders, Competitive/Market Intelligence teams, Account management and more.

The AR team is passionate, supportive, strategic – and fun. We love learning, connecting people and ideas and helping the market to see the best that KPMG offers and helping KPMG benefit from outside-in thinking.

Role summary

The Analyst Relations professional will develop, and drive analyst engagement plans for specific global services. This role will help manage the overall analyst relations agenda and coordinate leadership interactions with analysts to advance KPMG’s brand and capability recognition in the marketplace.  This role will help drive our brand and capabilities around core KPMG service offerings and value propositions.  The Analyst Relations professional will work closely with Advisory and other functional leadership, SMEs, marketing and corporate communications.

This role requires extensive cross group collaboration, global coordination of messaging, and planning and executing on a variety of analyst engagements, including informal interaction with analysts, formal briefings, attendance at industry and analyst conferences, and executive presentations.  The position will work closely with internal teams to develop analyst-specific positioning and messages that differentiate KPMG in the markets we serve and result in positive analyst coverage and evaluations. Some travel is anticipated.

This position requires frequent contact with all levels of KPMG leadership, managers, and employees as well as frequent contact with industry analysts. Likewise, this position will respond to internal requests for analyst insight, will research analyst content to which KPMG subscribes and provides internal constituents with data, market intelligence and competitive intelligence that supports business planning and market development efforts.

The Analyst Relations professional will embrace a dynamic work environment, solve problems creatively, collaborate dynamically, look for opportunities to improve, manage business risk...and have fun while doing this!

Key Accountabilities
 

Lead AR Programs

• Design and drive relationship building with analysts and understand their calendar of research
• Recommend, implement and oversee a regular schedule of interaction with analysts
• Advise and contribute to internal teams responding to formal analyst evaluations (such as Magic Quadrant reports), and provide leadership, insights and support that results in positive outcomes
• Present to leadership and other internal teams on analyst relations activities, progress against goals, and market/analyst perceptions

Project Management

• Manage multiple internal project teams in responding to analyst research projects

Research

• Respond to internal stakeholder requests for market and competitive intelligence, as well as analyst thought leadership in support of market development and business planning
• Read and digest analyst research to understand relationship to KPMG offerings, as well as how best to position KPMG in related reports

Administration

• Promptly update analyst relations portal content, CRM databases, and other archives shared by the AR team or with internal stakeholders as assigned

Experience / Knowledge / Qualification

• Effective communication skills - clear writing/editing in English with careful attention to detail, strong Powerpoint capabilities to deliver high quality content for internal and external use
• Excellent organizational ability – ability to prioritize wisely, with a rigorous respect for deadlines
• Familiarity and ease with finding information and resources
• Enthusiastic presence, highly responsive, ability to earn trust and respect
• Critical thinking and the desire to learn more about topics
• Passion and a sense of urgency/excitement about a successful AR program
• A strong background and experience in analyst relations, advisory, industry analysis/research, marketing, media relations or corporate communications            
• Bachelor's degree from an accredited college/university in business or a related fieldMicrosoft Office skills including intermediate Powerpoint
• Source skills
• Project management with exceptional organizational skills

Agile/Flexible Working

At KPMG International, we are supportive of helping you to achieve a balance between your home and work demands. We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Please ask to find out more.

KPMG International's commitment to inclusion & diversity

At KPMG International, we recognise that we need inclusion and diversity to be successful. We want to attract, retain and develop diverse talent at all levels. This means recruiting from the widest pool of talent across our network and beyond, removing barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which empowers everyone to bring their whole selves to work.

Applying with a disability

KPMG International is proud to be an inclusive place to work and we are committed to ensuring that you are treated fairly throughout our recruitment process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require with your recruitment contact.