Global Social Media Lead, Global Communications

Job description

About KPMG International
Together with more than 273,000 colleagues in 143 countries throughout our member firms, people at KPMG imagine big ideas and bring solutions to life for clients both big and small. A role with KPMG International will open a world of opportunity in your career. KPMG International helps set the strategy and protects the reputation of this global organization of independent professional services firms providing Audit, Tax and Advisory services. We deliver value to our member firms and drive positive change in the communities we serve. By joining us you will gain a unique understanding of how a global organization operates and work on projects that impact the whole organization. From setting standards and best practices to developing innovative tech- enabled solutions for clients, you'll be part of a global team changing the way our business operates. We look forward to welcoming you to our team.

About this Global Group
The world is facing significant social, economic and technological change. As businesses increasingly embrace the concept of stakeholder capitalism, KPMG recognizes that our success is not solely defined in financial terms. Our purpose, to inspire confidence and empower change, defines a broader contribution that encompasses not just the commitment we make to our people and KPMG’s current and future clients but also wider society and the future of professional services.

Corporate Affairs is at the heart of this work. We identify the people and actions that help shape, promote and protect the reputation of KPMG. We work with all those - internally and externally, directly or indirectly - who influence our reputation and who we must listen to, and constructively engage with, if we are to achieve our trust and growth ambition.

This is why KPMG has brought together a team of experienced professionals from across public affairs, ESG and communications. Together, we form the Global Corporate Affairs Function. Working with colleagues in member firms across our network, we are on a journey to transform the way we engage with all those people who influence our reputation.

About this Team
Global Communications consists of three specialism-based teams: Strategic Communications (which is comprised of three pillars: the Global Reputation Campaigns and Programs team, the Media Relations & Issues Management team and the Social Media team), Internal Communications, and Leadership Communications

Role summary
This role within the Strategic Communications Team and leads the development and execution of our global social media strategy, as well as oversight of a team of social media managers and coordinators, currently at three. 

Key responsibilities include:

• To lead and execute the KPMG global social media strategy including oversight and governance for all KPMGI social media channels.
• To lead and promote internal community collaboration and engagement.
• To maintain strong external landscape awareness and monitoring.

Overall, the Strategic Communications team develops and drives our external communications activities including proactive media relations and our social media across our global channels. These channels are an integral part of our programs to enhance and protect KPMG’s reputation and to positively impact our brand and improve trust. The team also provide strategic advice and counsel to KPMG’s senior leaders and other priority business units on media outreach programs and social media engagement activities.

The role will drive communication approaches to protect and enhance the firm’s reputation and support its overall Trust and Growth ambition. This is a challenging role that will involve day-to-day liaison with KPMG leadership, national firms and third parties. All outputs and outcomes must be to the highest standard and the successful candidate will need to display exceptional communication and influencing skills, agility, as well as a keen sense of business acumen and professional judgement.

Key Accountabilities 
To lead and execute the KPMG global social media strategy including oversight and governance for all KPMGI social media channels:

• Ensure KPMG use of social media extends audience awareness and reach of KPMG thought leadership content, encouraging commentary and engagement.
• Motivate, mentor and supervise a small team to ensure consistent quality and their ongoing professional development.
• Deliver data-driven and value added insights to stakeholders to drive further impact and influence ongoing decision-making.
• Championing audience needs and expectations, through research and analysis, and knowledge of best practice in social media engagement as well as ensuring that all content received and published is fit for purpose and audience.
• Viewed as the subject matter expert in social media and is accountable for decisions that impact the organization.

To lead and promote internal community collaboration and engagement:

• Lead and foster a global social media community including chairing regular global network community conference calls.
• Develop, maintain and promote social media best practices and governance practices and documents.
• Act as a trusted strategic advisor to business leaders and member firms

To maintain strong external landscape awareness and monitoring:

• To serve as an external ambassador for the KPMG brand including the early identification of negative and positive stories or issues and ensuring that relevant stakeholders are immediately engaged and appropriate response mechanisms are used.
• Analyze metrics from social media monitoring tools and social media channel account reporting to measure social media KPIs and determine overall sentiment.
• Evaluate performance of social content and campaigns, presenting analysis, insights and recommendations to internal stakeholders.
• Benchmark competitor activity and industry social media best practices, identifying areas for improvement for KPMG.
• Advise Marketing and Digital teams to ensure the integration of social media metrics into overall campaign effectiveness dashboard and reporting.
• Lead and collaborate with Marketing professionals to help amplify and communicate agreed priority initiatives externally.

To lead Vendor Management and Reporting:

• Ensure budget adherence including the management of external vendors and measuring ROI.
• Actively monitor and understand new technologies, providing recommendations on how they can be best utilized by KPMGI to support strategic and campaign goals.
• Continuously identify ways to improve the processes or streamline vendor portfolio across global and local communities.

Experience / Qualifications / Knowledge
Experience and knowledge:

• Significant experience in communications, with a strong focus on social media. Ideally a professional with at least seven years of experience within a professional services or highly matrixed global organization.
• Experience interacting with senior management and exercising diplomacy.
• Proven project management skills with the ability to get buy-in and support for editorial positioning from diverse and often widespread stakeholders. Experience of the above in a global, matrix context would be very advantageous.
• Experience in understanding, delivering and promoting high impact content.
• Ability to think independently but also act as a team player with an ability to deliver relevant solutions while managing ambiguity.
• Sound judgement in developing and refining materials that are submitted for publication.
• An effective collaborator who can work with diverse stakeholders and plan ahead to manage shifting circumstance and often tight deadlines.
• A proactive, highly service oriented and client-centric attitude.
• Proactive with a ‘can do’ attitude.
• Attention to detail is critical.
•   Experience working in a culturally diverse, global environment.

Required skills:

• Ability to understand and apply brand, risk and technology guidelines.
• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders.
• Comfortable with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world.
• Willingness to work flexible hours as required - connecting and collaborating with colleagues in different time zones.

Technical skills & qualifications:

• Solid educational background and qualifications.
• Post-secondary education preferred – degree level or college diploma.
• MS Office, and deep understanding of social media channels including the interpretation of the data obtained.

Qualifications

• University degree or college diploma in a related field (ie. Communications, Social Media or Digital marketing).

Agile/Flexible Working
At KPMG International, we are supportive of helping you to achieve a balance between your home and work demands. We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Please ask to find out more.

KPMG International's commitment to inclusion & diversity
At KPMG International, we recognise that we need inclusion and diversity to be successful. We want to attract, retain and develop diverse talent at all levels. This means recruiting from the widest pool of talent across our network and beyond, removing barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which empowers everyone to bring their whole selves to work.

Applying with a disability
KPMG International is proud to be an inclusive place to work and we are committed to ensuring that you are treated fairly throughout our recruitment process. Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require with your recruitment contact.