Marketing Campaign Assistant Manager

Job description

Job title: Marketing Campaign Assistant Manager 

Location: Reading

Grade D grade – Assistant Manger

Department: Corporate Affairs & Marketing

Reporting to: Head of Advisory Marketing

Background

KPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges. With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.

Job Overview:

A marketing professional with marketing and possibly sales experience who wants to make a difference.

The Assistant Campaign Marketing Manager role will be responsible for supporting the development and delivery of integrated marketing campaigns to drive brand awareness, client acquisition, and revenue growth across a number of business areas. This role requires some strategic thinking, creativity, and a good understanding of various marketing channels and tools. The ideal candidate will have some experience supporting end-to-end marketing campaigns and working cross-functionally with different teams.

This role would suit an assistant marketing manager who is results-driven with some experience in developing client-centric growth marketing strategies. Stakeholder skills and the ability to help drive campaign delivery to impactful outcomes are key attributes.

Work as part of the integrated marketing team that:

• Partners with the business to help develop a clear strategic direction, an actionable 'go-to-market strategy and campaign plan for the respective sector or capability area
• Contributes to the delivery of the marketing strategy to drive brand awareness and engagement; supporting every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Support the integrated approach across Corporate Affairs & Marketing to align services, messages and sales opportunities
• Measures value creation and ROI [set against agreed objectives and targets] directly contributing to the firm’s business growth agenda
• Drives a data led approach to champion digital and use of CRM with the marketing team and across the business

Key Responsibilities:

• Campaign Strategy and Planning:
  • Build relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
  • Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • Supports the delivery of high performing end to end brand, lead generation and sales campaigns – from click to client
  • Future focused – ability to share ideas, as well as be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • Identify target audiences and appropriate marketing channels
  • Create campaign budgets and timelines

• Campaign Execution:
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Coordinate with internal teams (e.g., creative, product, sales) and external vendors to ensure timely and effective campaign delivery

• Performance Tracking and Optimization:
  • Measure KPIs and performance metrics for campaigns
  • Monitor and analyse campaign performance data to identify trends and insights
  • Optimise campaigns based on performance data to improve ROI and achieve targets

• Collaboration:
  • Collaborate with cross-functional teams to ensure alignment and integration of campaign activities
  • Work with other teams across Marketing & Corporate Affairs, as well as other sales enablement teams to deliver a connected one team culture
  • Provide regular project and campaign updates to senior management on campaign progress and outcomes
  • Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd

• Market Research and Analysis:
  • Stay informed about industry trends, competitive landscape, and client/market behaviours
  • Leverage client insights and metrics to inform campaign strategies and decision-making

Qualifications:

• Education:
  • Ideally to degree level. A relevant second degree or professional industry qualification welcome
• Experience:
  • Up to 2-4 years’ experience in marketing, with a focus on marketing/campaign management
  • Experience working in a professional services environment would be a distinct advantage
  • Proven track record of supporting the delivery of impactful and effective marketing campaigns
  • Professional services/sector experience highly valued
  • Knowledge of digital channels, including SEO/SEM, PPC, as well as CRM [MSD].
• Skills:
  • Strong project management skills with the ability to manage multiple projects simultaneously
  • Strong written and verbal communication skills
  • Proficiency in marketing tools and platforms (e.g., CRM software, marketing automation tools, analytics tools)
  • Creative thinking and problem-solving abilities
  • Industry knowledge – with the ability to develop strong internal and external networks
  • Analytical skills and experience with data-driven decision-making
• Attributes:
  • Highly organised and detail-oriented
  • Practical and flexible approach to campaign delivery
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Proven team collaboration skills
  • Proactive, high energy person who brings positivity to the team
  • Analytical ability to review data, content, market trends, insights
  • Strong spoken and written communication skills – with the ability to flex personal style to engage every audience
  • Proven project management skills, with the ability to work with a diverse set of stakeholders
  • Results-oriented with a focus on achieving measurable outcomes
  • Brings a real sense of fun and energy to the role